【英語島專欄】好萊塢大明星的經營之道

美國影星潔西卡‧艾巴4年前與友人合創「誠實公司」，專門製造無毒、實用、美觀的家用產品。如今該公司業務蒸蒸日上。而位於洛杉磯的總部，把住家與大自然氣氛融入辦公室的設計，清新脫俗，象徵創新經營理念與目標。進入本文前，請先想想如何表達以下單字：

a)   散發

b)  充滿陽光

c)   回收

Have you ever seen a company that a) emits the spirits of office, home and nature at the same time? The Honest Company, an American eco-friendly goods startup, is this unique type of company. Actress Jessica Alba co-founded it in 2011 on this ambitious idea: “Everything that touches you and your family--everything in your home--needs to be nontoxic, needs to be effective and beautiful to look at, and needs to be affordable.”

見識過同時圍繞辦公室、住家與大自然氛圍的企業嗎？專門生產無毒商品的美國「誠實公司」，便是此種獨一無二的新創企業，由影星潔西卡‧艾巴與友人於2011年聯手創立。她的雄心壯志是：「所有碰觸你和家人的所有家中物品，必須無毒，必須好用、美觀，必須大家都買得起。」

Located in Santa Monica, California, their headquarters not only consists of beautiful, b) sun-filledoffices, but also serves as living proof of a futuristic corporate culture. Inside, you’ll see plenty of “Honest” products and logos. There’s a large common area with long tables at which employees can have lunch. To one side is a show room where all of the Honest Company’s products are on display.

公司總部設於加州聖莫尼卡市，不只擁有充滿陽光的美麗辦公室，而且是先進企業文化的具體象徵。在內部，你會看到許多「誠實」產品與標誌。有一個寬敞的公共區，擺設長條桌，員工可在此用餐。隔壁是展示室，呈列所有「誠實公司」的產品。

When Alba, Brian Lee, and another two partners started the company, they had 17 products that were all 1) geared toward the young mother. “We strategically decided to go in baby and family first because we knew that was an area of awakening for a lot of mothers, like my own wife,” said Lee, CEO of the Honest Company. Four years later, their company is 2) going from strength tostrength, selling about 100 products covering all aspects of the home.